Rachael Kehoe is a Senior Art Director at J.Jill, leading social media and video projects with a keen eye for visual storytelling and 15 years of creative experience. A Maine native and Massachusetts College of Art and Design grad, she now calls the fields of New Hampshire home.
Designing for the J.Jill, I aim to create a visual narrative that feels both elevated and approachable. I focus on clean layouts, thoughtful typography, and imagery that evokes a sense of confidence—and shows our customer that J.Jill can outfit every facet of her life. The print and digital pieces work hand in hand to make sure each touchpoint feels cohesive and inspiring.
Projects include:
2025
FALL: Bottomline Campaign; paid media and video
SPRING: Prospecting Campaign; catalog design and paid media
2024
FALL COLLECTION: photo art direction for catalog and social
2023
SUMMER COLLECTION: catalog design, photo art direction, and email
J.Jill
Bottom Line Campaign
A month long campaign showcasing seven pairs of iconic J.Jill pants and new to brand styles.
Video Art Direction & Paid Media Design: Rachael Kehoe
Videographer: Kathryn Bolton
Editor: Van Zimmerman
Spring Prospecting Campaign
A multi-channel campaign to capture a younger new-to-brand customer, highlighting new styling and outfit pieces.
Catalog & Paid Media Design
Fall Collection
When directing photography for social media and print, I focus on creating warm, natural visuals that reflect the brand’s relaxed style. These images consistently perform well across platforms, resonating with our audience through their layered and colorful style.
Photo Art Direction for catalog and social
Summer Collection
Spring and summer are always the most important J.Jill collections, it’s very important from a business perspective to capture her attention at this time.
Catalog , Photo Art Direction, & Email Design
Rue La La
While at Rue La La, I led the design of lead boutique assets for the homepage and dedicated microsites for our biggest brand partners, these key placements served as the day’s primary revenue drivers. In addition to crafting high-impact digital assets, I oversaw the review and approval of daily boutique designs from fellow team members to ensure brand consistency and visual cohesion across all fashion events.
Emerson Fry
I worked with Emerson Fry as a freelance designer, supporting a brand known for its timeless, functional design and commitment to ethical, mindful production. My design work helped translate their clean, purposeful aesthetic across visual assets, aligning seamlessly with the brand’s emphasis on clarity, craft, and intention.
Collection Launch
Collection Emails
Cyber Weekend Sale Emails
Branding
I believe that strong logos are built on simplicity and purposeful typography. When I develop branding style guides, I focus on building a distinct mood around the brand, using clear visual standards and real-world examples to create a consistent emotional experience.
